Bianco Winegrowing

I was tapped by Alta Design Co. to develop an illustrated brandmark for this Napa-based winegrowing team producing ultra-premium grapes. Given the general direction of using a mountain lion as a symbol, I dug deeper with the Bianco and Alta teams to create a mark with ownable and layered meaning. Through multiple discovery workshops and rounds of revisions we landed on a mark that first, symbolizes the Bianco ethos of partnering with nature and second, evokes an open-ended story that creates space to tell the brand narrative.